What to Put in Your Link in Bio

The hardest part of building a link in bio page usually isn't the page itself — it's deciding what actually goes on it. A page with too little feels like a wasted opportunity; a page with too much turns into a wall of buttons nobody reads past the first three. Here's a simple way to decide.

Start with the one thing you most want a visitor to do

Before adding anything else, decide what the single most valuable action is for someone landing on your page right now — buying something, joining a list, booking a call, listening to your latest release. That's your first block, and it belongs at the top, not buried under five other things competing for the same tap.

Add the handful of things people actually ask you for

After that, add the small set of destinations people genuinely look for: your other social profiles, your shop, your booking link, your newsletter. If you're not sure what belongs here, think about what you'd tell someone if they asked "where can I find your stuff" in person — that's usually the real list, and it's shorter than it feels like it should be.

Group anything that repeats

If you find yourself wanting to add several links of the same kind — every streaming platform your music is on, every delivery app your restaurant uses, every retailer your book is sold through — group them together instead of listing each one as its own separate block. A collection keeps the page scannable, and it's easy to add another option later without the page growing taller every time.

Keep the current thing current

Whatever you're promoting right now — a launch, an event, a sale — deserves the top spot temporarily, then should come back down (or off) once it's over. A link in bio page that never changes stops feeling worth checking; the ones that get repeat visits are the ones that visibly reflect what's happening now.

Leave off what belongs on your actual site

Not everything needs a spot here. Long-form writing, a full portfolio, detailed policies — that content is usually better served by a real page of its own, linked from your link in bio page as one destination among the others, rather than crammed into the page itself.

Still not sure where to start?

See how this plays out for specific platforms and specific kinds of pages on the Link in Bio for hub — it breaks down what's worth including whether you're a creator, a musician, a small business, or something else entirely.