Signup form

The signup form block adds a button to your page — clicking it opens the actual form in a pop-up, so visitors can sign up without leaving your page. Add it from the Content tab: choose Add, then Signup form.

What you can customize

Edit the headline (what the form says you’re collecting signups for, up to 120 characters) and the button’s text (up to 40 characters). Email is always collected — there’s no way to turn that off — but you can also turn on collecting a name and a phone number, and add up to 5 of your own short-answer questions.

Choosing a list

Every signup form is tied to a list — pick an existing one from the dropdown, or choose "+ Create new list" to start a new one right from the block editor. See Your audience: email lists and contacts to view who’s signed up and export their details.

Confirming a signup

Submitting the form doesn’t add someone to your list right away. We send a confirmation email to the address they entered, with a link that confirms the subscription — after submitting, visitors see a message telling them to check their email. This double opt-in step keeps a mistyped or made-up address from ending up as a confirmed signup.